A DT Travel & Trek Brand
Brand Style Guideline
DT is a fictional brand identity created solely for design portfolio purposes
Overview
About the brand
Departure Travels is a modern travel company built on the idea of turning journeys into experiences. It blends convenience, comfort, and creativity to inspire people to explore the world in new ways.
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Mission Our mission is to simplify travel planning while offering unique, reliable, and personalized journeys that go beyond the ordinary.
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Vision To make travel more meaningful by creating memorable experiences that connect people with cultures, places, and stories across the globe.
Logo Variations
Primary Logo
Secondary Logo
Logo Mark
Logo Breakdown & Meaning
Color Palette & Logo Display
Hex Code
#c1272d
Hex Code
#dfdede
Hex Code
#312c2c
typography
Mulish
Sans Serif Typeface
Clean . Modern . Highly Readable
Hierarchy
This is a Heading
This is a Sub-heading
This is a body copy used for paragraphs. It’s set in Mulish regular to ensure readability across all application
Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Semi – Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Brand Mockups
Visual representations of the brand across key touchpoints.
Design Summary
This project explores a structured approach to brand identity, focusing on clarity, consistency, and real-world application. The outcome demonstrates how a well-defined visual system can translate seamlessly across multiple touchpoints while maintaining a strong and cohesive brand presence.
Explore more projects that focus on clarity, consistency, and real-world application.